Marketing Management (Record no. 1599)

MARC details
000 -LEADER
fixed length control field 00704cam a2200217 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080107s2009 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780133856460
100 1# - MAIN ENTRY--AUTHOR
Author Philip Kotler,
245 10 - TITLE STATEMENT
Title Marketing Management
Statement of responsibility, etc Philip Kotler, Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 15th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Upper Saddle River, N.J. USA.
Name of publisher Pearson
Date of publication 2016
300 ## - COLLATION
Pagination xxi, 692pgs.
Other physical details 29cm. ill. pictures, colored.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 #0 - TRACINGS
Main Subject Marketing
Subdivision (2nd) Management.
650 #0 - TRACINGS
Main Subject Marketing Management
700 1# - ADDITIONAL AUTHOR
Additional Author Kevin Lane Keller,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K64 2016
541 ## - SOURCE OF ACQUISITION
Source of acquisition Nigeria Connects<br/><br/>
Method of acquisition Donation<br/>
Date of acquisition 08/08/2025
Holdings
Source of classification or shelving scheme Not for loan Permanent location Current location Date acquired Accession No. Full call number Barcode. Koha item type
Library of Congress Classification   FUHSI LIBRARY FUHSI LIBRARY 2025-08-13 003801 HF5415.13 .K64 2016 003801 Books