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Marketing Management

Philip Kotler,

Marketing Management Philip Kotler, Kevin Lane Keller. - 15th - Upper Saddle River, N.J. USA. Pearson 2016 - xxi, 692pgs. 29cm. ill. pictures, colored.

Includes bibliographical references and index

ISBN: 9780133856460

Subjects--Topical Terms:
Marketing--Management.
Marketing Management

LC Class. No.: HF5415.13 / .K64 2016

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