Marketing research : (Record no. 1454)

MARC details
000 -LEADER
fixed length control field 00671cam a2200205 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980806s1999 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0130830445
100 1# - MAIN ENTRY--AUTHOR
Author Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Upper Saddle River, NJ :
Name of publisher Prentice Hall,
Date of publication 1999.
300 ## - COLLATION
Pagination xxxv, 763, [61] p. :
Other physical details ill. ;
500 ## - GENERAL NOTE
General note Include Bibliographical Reference and Index
650 #0 - TRACINGS
Main Subject Marketing research.
650 #0 - TRACINGS
Main Subject Marketing research
Subdivision (2nd) Methodology.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M29 1999
541 ## - SOURCE OF ACQUISITION
Source of acquisition Nigeria Connects
Method of acquisition Donation
Date of acquisition 08/08/2025
Holdings
Source of classification or shelving scheme Not for loan Permanent location Current location Date acquired Accession No. Full call number Barcode. Koha item type
Library of Congress Classification   FUHSI LIBRARY FUHSI LIBRARY 2025-08-11 003808 HF5415.2 .M29 1999 003808 Books