Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, 1999. - xxxv, 763, [61] p. : ill. ;
Include Bibliographical Reference and Index
0130830445
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 1999
Marketing research : an applied orientation / Naresh K. Malhotra. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, 1999. - xxxv, 763, [61] p. : ill. ;
Include Bibliographical Reference and Index
0130830445
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 1999