TY  - BOOK
AU  - Roger J. Best
TI  - Market-Based Management: Strategies For Growing Customer Value And Profitability
SN  - 9780131469563
AV  - HF5415 .13 B45 2004
PY  - 2005///
CY  - United States of America
PB  - Pearson College Div
KW  - Marketing
KW  - Management
N1  - Includes bibliographic references and index



ER  -