Roger J. Best <br/><br/>
Market-Based Management  Strategies For Growing Customer Value And Profitability 

 - 4th 
 - United States of America  Pearson College Div  2005 
 - xxii, 506pgs  ills 
<br/><br/> Includes bibliographic references and index<br/><br/><br/> 
<br/><br/><label>ISBN: </label>9780131469563 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415  / .13 B45 2004