TY  - BOOK
AU  - Philip Kotler
AU  - Kevin Lane Keller
TI  - Marketing Management
SN  - 9780133856460
AV  - HF5415.13  .K64 2016
PY  - 2016///
CY  - Upper Saddle River, N.J. USA.
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Marketing Management
N1  - Includes bibliographical references and index
ER  -