Philip Kotler,  <br/><br/>
Marketing Management 
Philip Kotler, Kevin Lane Keller. 
 - 15th 
 - Upper Saddle River, N.J. USA.  Pearson  2016 
 - xxi, 692pgs.  29cm. ill. pictures, colored.  
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780133856460 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing Management
<br/><br/><label>LC Class. No.: </label>HF5415.13   / .K64 2016