Thomas C. O'Guin <br/><br/>
Advertising and Integrated Brand Promotion 

 - 6th 
 -  CENGAGE Learning  2012 
 - xli, 6933pgs  ill; 
<br/><br/> Includes bibliographical reference and index<br/> 
<br/><br/><label>ISBN: </label>9780538478328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Media Planning Branding--Marketing<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821   / .O34 2012