MKTG (Record no. 1585)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00605nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250813b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781285432632 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Charles W. Lamb |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG |
| Remainder of title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | USA |
| Name of publisher | CENGAGE Learning Custom Publishing |
| Date of publication | 2015 |
| 300 ## - COLLATION | |
| Pagination | xii, 420pgs |
| Other physical details | ill; colored; pictures |
| 500 ## - GENERAL NOTE | |
| General note | Marketing |
| 650 ## - TRACINGS | |
| Main Subject | Marketing |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Joseph F. Hair |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Carl McDaniel |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .L26243 2015 |
| 541 ## - SOURCE OF ACQUISITION | |
| Source of acquisition | Nigeria Connects |
| Method of acquisition | Donation |
| Date of acquisition | <br/>08-08-2025 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Accession No. | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | FUHSI LIBRARY | FUHSI LIBRARY | 2025-08-13 | 003688 | HF5415 .L26243 2015 | 003688 | Books |