Strategic management of technology and innovation

Burgelman, Robert A.

Strategic management of technology and innovation Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. - 3rd ed. - Boston McGraw-Hill/Irwin c2001. - xiii, 990 p. : ill. ;

0072312831 9780072312836


Technological innovations--Management.
New products--Management.
High technology industries--Management.

HD45 / .B799 2001

658.5/14